What is a Marketing Funnel

What exactly is a channel for marketing? And what are the reasons why an online marketing professional need one?

It is a method of marketing that is used to convince potential customers to buy items from you. It is a selling method where a customer visits your website seeking information that could aid in solving a specific issue. You can build a relationship by using specific tools.

This will allow you to fully understand your visitors' needs. This will help you provide the best information possible to all your visitors. When you earn the trust of your visitors they are more likely to purchase your products. The visitor becomes a customer.

Some customers end up becoming very loyal customers, willing to purchase any product you promote. A marketing funnel describes the steps involved in turning a visitor to your site into a client who will return to you for future purchases.

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For any internet marketer, this is the ultimate goal. This can be achieved easily with a properly designed funnel.

Your marketing tools are catching people's attention and drawing them into the funnel. After they have filled out the form on the PERSONAL lead capture page they will be added to the funnel. Since they're not likely to sign up for your business lead-capture page I'm using the term "personal". They want to be a leader and not a business.

The page for lead capture is where they enter the funnel. If they click on the "Sign up Now" or "Enter here" buttons, they are able to access a whole new universe of marketing through networks.

The most important thing is that they're competent to perform the task. It's their decision. You haven't sold them anything, except that you are a leader, mentor, and someone who can show them how to get more leads, and also more cash into their business.

This is the way a typical marketing funnel functions:

At the "front-end" you have an offer that is free to draw and attract people who might have an interest to purchase your products later on in the sales funnel. To receive your free product, sign up (also called opt-in), and provide your name and email address. In turn you'll add them to your email list.

Now you have those people on your email list and you can also send similar offers that they may be interested in.

When they sign to the offer, they'll be taken to a webpage that provides a low price or what is known as a tripwire offer. It is here that they will be taken to the "backend" of funnel.

If the buyer purchases the lowest priced deal, they will be taken directly to a similar offer at a more expensive cost (commonly known as an Upsell). The person will also be transferred to the next product if they buy the same offer at a higher price. This process can be repeated for a number of more.

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